Paloma advocates the positive movement towards a greener planet by using responsible materials and producing locally. Our wish is that the consumption of ecological goods will no longer be a luxury but a normality.

It's not just an underwear brand, it's also a community that encourages women to prioritize their well-being above all else. Our approach is very human and non-judgmental.

We believe that comfort is the key to feeling your best self. Paloma cultivates this value at the level of the materials used for its products and the cuts of these which are developed in such a way as to harmonize with the natural curves of the body.