The idea for the brand arose in the minds of the two founders, Anne Marquis and Melissa Lambert, in the summer of 2020, between the Laurentians and Montreal. Paloma was born from the common desire of two creative and generous women to offer their peers an underwear that embodies absolute comfort without neglecting aesthetics and durability. Inspired by nature and the celebration of the female body, this intention is cultivated in the textiles and colors used as well as in the trendy cuts. It was two years later, in the fall of 2022, that the very first collection saw the light of day: Born in nature.

- Love, Paloma